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Movie Rentals? Check. TV Show Rentals? Please?The world of content suppliers has caught up with our desires and started offering movie rentals. (Amazon Unbox, Apple iTunes.) Now if they would just go one tiny step farther things would be truly grand. I want to rent TV shows. Just like movies, there’s little chance I’ll ever watch a TV episode more than once. Why would I want to buy it? Buying it makes me feel like I should keep those bits I purchased (in the case of iTunes where I can’t download my purchases more than once), but that’s going to be quite a waste for something I’m likely never to watch again. $1.99 is too much for purchase or rental of a TV show. I think 99 cents is too much. My initial inclination was for a 50 cent price level. But then I started thinking. TV shows tend to come in different lengths: 30 minutes, an hour, two hours (minus subtracted commercial content). Renting an “hour” long TV show for 50 cents sounds palatable to me. So why not this: Offer me TV shows for rent for 1 cent per minute. That 23 minute sitcom then rents for about a quarter. Sounds good. The 2-hour season finale of Lost? Around a buck. I can stomach that. You know what? If the content were available, I think we would totally ditch our cable and the Tivo and watch everything this way. But there’s no way I’m buying the shows we watch for $1.99 a pop.
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Re: Movie Rentals? Check. TV Show Rentals? Please?
Maybe I’m a Luddite, but downloading TV shows and movies has zero appeal for me. Even for a technical guy I find the technical hurdles daunting. The easiest thing to do I suppose would to have a computer next to your TV, but I don’t want a computer next to my TV. Steve mentions a Tivo so perhaps he can download directly to it? The Tivo hooks up to broadband? Even so you’d be stuck with the capacity of the Tivo. No thanks. Plus you have some fairly large bandwidth requirements. I think I’d be a little peeved if my dearest was downloading a season of Felicity while I was trying to browse Gizmodo. Plus we barely have enough bandwidth now for my podcasts and my por… adult viewing entertainment.
I’m also very selective about TV. I only watch shows that I’d want to watch multiple times. If it doesn’t stand up to repeat viewings then it probably wasn’t worth watching in the first place. I’ve practically worn out the grooves on Good Eats. I’ve watched Sport’s Night through at least 8 times and I’m still pulling nuance out of it. Coupling: 4 times. Dead Like Me: 3 times. Columbo: 4 times. And so on. With viewing habits like this the cost per entertainment hour gets pretty low.
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Where there’s a will, there’s a watt.
Re: Movie Rentals? Check. TV Show Rentals? Please?
Tivo is, indeed, hooked into our broadband. We are fortunate to have Time Warner cable broadband, and it’s plenty fast for this kind of thing. Someone surfing at the same time as a download would barely notice. I also have an 802.11n network (as well as separate ‘g’ and ‘b’, but that’s beside the point) so our local wireless network also handles capacity quite well.
Amazon’s Unbox service can be directly linked to all the Tivos in your house. The usual method of operation is to access Unbox from your computer to pick you content, which can either be a movie rental or purchase, or a TV show purchase. You can then direct it to any Tivo that you have linked to your account and it will magically soon show up there for viewing. You also have the option of hitting Unbox from the Tivo, but you get a more limited selection to choose from.
One nice thing about Unbox is that they will hold your purchases for you, similar to Audible. (Funny now that Audible was just bought by Amazon.) So I can buy a movie or TV show, watch it on the Tivo, delete it, decide 8 months later I’d like to see it again, and download it all over again (which is no big deal with broadband) for no additional cost. iTunes makes the consumer responsible for managing purchased content, which is kind of a pain. But not too bad with today’s dirt cheap hard drives.
The technical details are hardly “daunting” with Unbox. You click Buy or Rent and you’re done. With the Apple TV box it’s even less daunting because there you don’t need a computer at all. The interface is typical Apple and very well done. Find your show for purchase or rent, click, and 10 seconds later you can start watching. How can that not be appealing?
As for “stuck with the capacity of the Tivo”, do you realize how much will fit on a Tivo? Ours hold dozens of shows. We’ve never run out of room, and we store a lot of stuff on there for later viewing. We’ve never even come close. That’s not a problem, Dave.
We definitely have different viewing habits. I rarely watch anything twice. Time is too precious and there’s too much out there that looks interesting. And how do you know if it’s worth watching multiple times before you’ve even watched it once? This is the reason my DVD purchasing habit has fallen to essentially zero in the last few years. We have a long shelf of DVDs that — for the most part — gather dust. But it doesn’t really matter. Both Unbox and Apple TV support both types of viewer. I’m a renter and you’re a buyer. I just find the cost of a TV show too high at today’s prices so I want to rent it for less.
So what’s the appeal of downloading? Tell me what the alternative is. DVDs? Yuck. They’re slow to load, give you very annoying FBI screens you can’t fast forward through, you have to swap them in and out, make sure you don’t lose them, and unless you have a really smart player you can’t stop in the middle of one and pick back up a month later right where you were. For quite a long while now I’ve been getting our rented Netflix discs and immediately ripping them and putting the movie on the Tivo. It just makes watching them way more convenient. When we manage to finish the movie I delete it and ship the disc back to Netflix for the next one.
(I suspect that some of the difference between us here is that you get to actually finish what you watch in one session, while I don’t. We can rarely even finish a short TV show in one sitting. Add to that that we have 4 people watching different shows at different times and frequently stopping in the middle. With a Tivo [or Apple TV] that’s no big deal, but would be a nightmare with DVDs.)
There’s also speed. Netflix is fast because they have a shipping facility in my town, but it still takes a couple of days. It’s not unheard of for us to pop over to Hollywood Video to get a disc just because we want to see something in particular that very night. With Apple TV you never even have to stand up. Pick what you want and it’s pretty much ready to go.
And for some people there’s quality. (This is not much of a factor for those of us with smaller size TVs.) Apple TV promises HDTV downloads. That’s better than DVD. (But not better than HD-DVD/BluRay.) In my case, compared to letting the Tivo catch shows there are no commercials to skip through, a feature I’m very fond of.
I guess I don’t understand what’s not to like about something like the Apple TV or even Amazon Unbox. I suppose if you had crappy bandwidth that might be a limitation. Upgrade your connection. :-) I’m surprised that you’d prefer having all those little discs of silicon floating around your house over having everything nicely ready to go from a hard drive. (No comments allowed about data loss — I have a fantastic automatic backup process and I wouldn’t lose my data even if my house burned down. Can you say the same for your bazillion DVDs?) Even if you purchase all your content instead of renting, you could hold everything very nicely on a pretty inexpensive terabyte hard drive. I’ve heard comments from many people who have taken all their many, many DVDs and ripped them to a hard drive for easy access through something like Apple TV. These are very, very happy people.
Be aware that Apple TV also allows full access to all of your music. No more CDs to mess with, which is another win across the entire family. The Tivo allows for this kind of thing also, but it’s not nearly as slick.
I think maybe you’re being a little stodgy and have a bit of a “what was wrong with the old way” attitude. For me it’s all about 1) saving money and 2) ease of use. Having an entire family who wants to access content makes #2 important, and right now the Tivo (and the way we use it) is doing a great job. I think that Apple TV can probably do it even better, and potentially cheaper.
Re: Movie Rentals? Check. TV Show Rentals? Please?
The technical details are hardly “daunting” with Unbox. You click Buy or Rent and you’re done. With the Apple TV box it’s even less daunting because there you don’t need a computer at all. The interface is typical Apple and very well done. Find your show for purchase or rent, click, and 10 seconds later you can start watching. How can that not be appealing?
Daunting because the only thing attached to my TV is a DVD player. I’d need a new piece of hardware and some new ways of doing things. Then there’s the format thing. I am absolutely allergic to proprietary formats and this screams proprietary. I did do some research and the one thing you definitely can’t do is burn this media to DVD. If I leashed myself to Apple I’d worry about one day upgrading my wondergadget and fut all my media is now unplayable.
And how do you know if it’s worth watching multiple times before you’ve even watched it once?
Recommendations from friends I trust, mostly, Mr. Firefly. :-) Usually I’ll rent or borrow the first few episodes of something before making the call. Right now I’ve got the first three episodes of _The Sarah Connor Chronicles_ on the way for just such an experiment. I really have yet to be disappointed. Well, maybe Silk Stalkings was a bad call, but it was only $15 so the investment wasn’t huge. I think I might be more serious about TV than you. Would you buy a painting and only look at it once? I want to enjoy TV like that. Watching once and walking away is like a one-night stand. I want to make mad passionate love with my entertainment choices. Life is too short for quickies. (Or it’s possible I just made no sense whatsoever. It still sounds good inside my head though.)
So what’s the appeal of downloading? Tell me what the alternative is. DVDs? Yuck. They’re slow to load, give you very annoying FBI screens you can’t fast forward through, you have to swap them in and out, make sure you don’t lose them, and unless you have a really smart player you can’t stop in the middle of one and pick back up a month later right where you were.
Most of my DVDs will allow you to pop right to the content. Some annoying ones have unskipable FBI warnings. Some really annoying ones have unskipable company logos as well. I try to avoid those. I always watch a show from beginning to end and not uncommonly all the episodes on one disk. I like this for continuity. I can do this because I don’t have children.
Pick what you want and it’s pretty much ready to go.
I think we have some bandwidth differences. It takes me 12 minutes just to download an album from Amazon.
I have a fantastic automatic backup process and I wouldn’t lose my data even if my house burned down. Can you say the same for your bazillion DVDs?
Yes. I have insurance and an off site copy of my house contents including video.
I think maybe you’re being a little stodgy and have a bit of a “what was wrong with the old way” attitude. For me it’s all about 1) saving money and 2) ease of use.
I have embraced downloading of CDs for many of the same reasons you like downloading video. The day I can download a video and burn it to DVD at reasonable quality is the day I’ll be all over unbox like fur on my butt.
Re: Movie Rentals? Check. TV Show Rentals? Please?
Is that really scary? Hooking up the thing is a five minute job. I know you can handle this with no problem.
I can’t argue with that! That’s the entire reason I didn’t buy things off iTunes for the longest time. Now I will buy them if they are the new DRM-free versions, but I’ll still check out AmazonMP3 first because they are DRM-free and MP3, which means they can be played virtually anywhere.
But movies and TV shows being DRM’d doesn’t really bother me, mainly because I’m not actually going to buy a movie, I’ll just rent it, and TV shows because they’re pretty transitory. And I’m probably not going to buy many of those either because I’d rather rent them, as this initial blog post was about. But even if they never offer TV show rentals (which they probably won’t), I could see the possibility of an occasional purchase and I wouldn’t care about the DRM because I’d pretty much think of that purchase price as just an exorbitant rental price.
And what about DVDs, Mr. DVD? They’re a “proprietary format”, aren’t they? They are supposedly protected by law also, so you can’t even copy the durn things legally. You’d have to break the encryption to do that, which is prohibited by the DMCA. Someday you won’t be able to play those DVDs because they’ll be like 8-track tapes and then all your media will be unplayable. But you’re okay with that….
Would you not go to an art museum (effectively renting the art for the day) because the next day you couldn’t look at any of the paintings without paying again? There are a few TV shows I’d want to own (such as Firefly and Sports Night), but nearly all I’m happy to look at only once.
I am interested in your ideas and would like to subscribe to your newsletter.
This kind of bandwidth would cause me to move to a new house. I just bought one and had it in less than a minute.
The day you realize that you don’t really need those shiny little discs to be happy will be yet another one of those many days when I again hear those sweet, sweet words: “Steve, you were right!”
Re: Movie Rentals? Check. TV Show Rentals? Please?
I think the two bottom lines for me are:
I do like to rewatch shows. A lot. Maybe too much to be healthy, but there you go. A good day in the kitchen will take me though half a season of something. I like to have a catalog of stuff I might want to watch as my mood suits. The cool thing about this is the more the catalog grows, the less I feel like buying more. This is because I can space the rewatchings farther apart and thus the material is fresher when I come back to it.
As much as you gloss over it there is a technology hurdle. I love downloading music because my primary means of listening to them is from a PC. Downloading works awesomely for that and saves fossil fuels and saves packaging. I am not overly enamored of shiny plastic video disks, but I can watch one on all the TVs in my house. And I do. I still don’t have a good clue of what it would take to hook up one TV to downloaded video let alone all of them. Yes there is this magic Apple box you speak of which I still find about as seductive as a naked John Madden covered in anchovy paste. (That is to say not at all.) This covers one TV. Then I would have to broadcast to other TVs or hook it up to coax somehow. Or I could just not worry about it. This is clearly a case where technology needs to catch up. Oh, and I’d need a few terabytes to archive my video collection plus another few terabytes somewhere else as a backup. Do I do this with my music? You bet your bippy! All my music fits onto a fairly inexpensive SATA drive, however.
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Oh, and extras. Me loves the extras. Half the value in an Alton Brown DVD is the Q&A after each episode. Download that Mr. Hasn’t Rowed in Six Months and It’s About Time I Bugged Him About It Again! (Man, your new name is cumbersome.)
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Where there’s a will, there’s a watt.
Re: Movie Rentals? Check. TV Show Rentals? Please?
Netflix has a very limited selection of streamable content, including a few TV shows. Online streaming is free with a Netflix membership. Also, you need to check out Hulu, which has free streaming of some TV content, mostly from NBC and Fox.
Re: Movie Rentals? Check. TV Show Rentals? Please?
Netflix, unfortunately, is PC only right now. We’re a Mac house. In addition, streaming to the PC doesn’t really work for us. It’s really hard to sit around a computer to watch a show as a family, and it’s pretty rare when I have time to watch a show by myself. And if I do get a chance I usually watch it on m iPod in bed or something similar.